Politica de confidențialitate

Privacy Policy — Emma Mae Boston

Last updated: 17-12-2025

Emma Mae Boston operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Emma Mae Boston is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. This does not include anonymized or de-identified data.

Depending on how you interact with the Services, we may collect or process:

  • Contact details: name, billing and shipping address, phone number, email address

  • Financial information: payment method, transaction details, payment confirmation

  • Account information: username, password, preferences, settings

  • Transaction information: viewed items, cart activity, purchases, returns, exchanges

  • Communications: information you provide when contacting customer support

  • Device information: IP address, browser type, device identifiers

  • Usage information: interaction and navigation data on our website

Personal Information Sources

We may collect personal information:

  • Directly from you

  • Automatically through cookies and similar technologies

  • From service providers acting on our behalf

  • From partners or other third parties

How We Use Your Personal Information

We may use personal information to:

Provide, Tailor, and Improve the Services

Process orders and payments, manage accounts, arrange shipping, facilitate returns, send service notifications, enable reviews, and personalize your shopping experience.

Marketing and Advertising

Send promotional communications and display relevant ads based on your activity, in accordance with applicable law.

Security and Fraud Prevention

Protect accounts, prevent fraud, and secure transactions.

Communicating with You

Provide customer support and maintain our business relationship.

Legal Reasons

Comply with laws, enforce policies, and respond to legal requests.

How We Disclose Personal Information

We may share personal information:

  • With Shopify and service providers (payment processors, fulfillment, analytics, support)

  • With marketing and advertising partners (subject to your rights and preferences)

  • When you direct or consent to disclosure

  • With affiliates within our corporate group

  • In connection with legal obligations or business transactions

Relationship with Shopify

Our store is hosted by Shopify. Information submitted through the Services is shared with Shopify and relevant third parties, potentially located outside your country of residence. Shopify may process personal information to provide enhanced features and is responsible for handling rights requests related to such processing.

More information: https://privacy.shopify.com/en

Third-Party Websites and Links

We are not responsible for the privacy practices of third-party websites or platforms linked through our Services.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

Security and Retention

We use reasonable security measures but cannot guarantee absolute security. Personal information is retained only as long as necessary for business, legal, or contractual purposes.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access / know your personal information

  • Request deletion

  • Request correction

  • Data portability

  • Opt out of sale or sharing for targeted advertising

  • Manage marketing communication preferences

We do not discriminate for exercising your rights. Identity verification may be required.

Complaints

You may contact us regarding complaints or, where applicable, lodge a complaint with your local data protection authority.

International Transfers

Personal information may be transferred outside your country. Where required, we rely on approved legal safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Customer Support: 24/7
Phone: +1 307 400 8256
Email: info@emmamae-boston.com
Address:
1007 N Orange St
4th Floor, Ste 1382
Wilmington, Delaware 19801
United States